The most prestigious travel award in the world, the World Travel Awards, in the nomination "the best fast-growing destination in Europe" can be awarded to Batumi. His rivals were Sofia (Bulgaria), Ljubljana (Slovenia), Kutna Hora (Czech Republic), Baku (Azerbaijan) and Matera (Italy). Voting takes place on the official website until April 28. The winner will be announced on June 8 in the city of Madeira. A large flow of tourists, journalists, businessmen and large investors to the Adjara region has increased not only its popularity, but also the popularity of Georgia as a tourist destination in general.
A professional jury, taking into account such criteria as the quality of service, satisfaction of guests, security, developed infrastructure, will choose the winner.
The award has been held since 1993, the winners are various travel industries, hospitality, and civil aviation. There are awards within the country, region and around the world.