Adjara invests millions in advertising

More than $ 3 million will be spent on advertising for Adjara. Thus, according to the budget of the Department of Tourism and Resorts of Adjara for 2020, financing of tourism advertising to Georgia will grow by 17% in 8,5 countries around the world. It is also planned to further finance the program for improving and retraining personnel in the field of tourism, holding summer festivals, including a festival for observing migratory birds, as well as a conference of rural tourism. In addition, the department plans to organize a study that will assess the mood of visitors and adjust the regional policy in the future to increase tourist attractiveness.